{"id":20,"date":"2021-10-07T12:44:00","date_gmt":"2021-10-07T12:44:00","guid":{"rendered":"https:\/\/huangshizhaopin.com\/professional-certificates\/?page_id=20"},"modified":"2022-01-14T16:29:17","modified_gmt":"2022-01-14T16:29:17","slug":"pr-strategies-mini-certificate","status":"publish","type":"page","link":"https:\/\/huangshizhaopin.com\/professional-certificates\/pr-strategies-mini-certificate\/","title":{"rendered":"Mini-Certificate in PR Strategies"},"content":{"rendered":"

Public Relations is used to shape the opinions of target audiences and engage them. This course involves research, theory and hands-on utilization of best practices and <\/span>principles of strategic public relations and examines the evolution of modern-day PR. <\/span><\/p>\n

Instructors examine communications strategies, the media, target audience identification, message development and optimization, and the role of PR in a variety of organization\/industry types. Participants will explore ethics in public relations and the role of social and digital media in developing and executing a successful public relations campaign.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n
\n

At a Glance<\/h3>\n<\/th>\n<\/tr>\n

Certificate<\/td>\nMini-Certificate in PR Strategies<\/span><\/td>\n<\/tr>\n
Form of Instruction<\/td>\nSynchronous and collaborative online meetings<\/td>\n<\/tr>\n
Certificate Type<\/td>\nNon-credit mini-certificate<\/td>\n<\/tr>\n
Stackable<\/td>\nYes, this course will be part of the Strategic Communications Certificate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Learning Outcomes<\/h3>\n
    \n
  • PR Campaign Research, Planning and evalsuation<\/li>\n
  • Developing Public Relations Campaigns & Materials for Optimal Engagement<\/li>\n
  • How to Reach a Diverse Audience in PR<\/li>\n
  • How to Communicate Effectively and Ethically with Target Audiences<\/li>\n
  • Public Relations for Key Industries Including Government, Non-Profits, Tourism, Sports, Entertainment, and Education<\/li>\n
  • Public Relations Agencies and In-House Public Relations Departments<\/li>\n<\/ul>\n

    In addition to the above, participants will develop a full-scale public relations campaign that will include research, planning and multiple platform assets for their portfolio.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Public Relations is used to shape the opinions of target audiences and engage them. This course involves research, theory and hands-on utilization of best practices and principles of strategic public relations and examines the evolution of modern-day PR. Instructors examine communications strategies, the media, target audience identification, message development and optimization, and the role of […]<\/p>\n","protected":false},"author":102,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-department-standard.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMini-Certificate in PR Strategies - Professional Certificates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huangshizhaopin.com\/professional-certificates\/pr-strategies-mini-certificate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mini-Certificate in PR Strategies - Professional Certificates\" \/>\n<meta property=\"og:description\" content=\"Public Relations is used to shape the opinions of target audiences and engage them. 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