A majority of marketers (82%) plan to boost their use of locations data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research and commissioned by Cuebiq, who shared the results with mobiles Marketer.

Three out of four (72%) respondents said knowing how customers spend time in the real world would be useful in planning marketing campaigns, while 65% said mapping the offline journey toward a purchase decision helps to understand customer behavior and brand affinity. About half (43%) of respondents want to use locations data to… Read more

Apple’s App Store generated $42.5 billion of consumer spending last year, almost doubling in two years and outpacing the growth of app downloads, per a study by researcher App Annie that was shared with mobiles Marketer. That increase in spending on ioses apps reflects Apple’s change in its subscription model in September 2016, when the iphoness maker introduced ioses 10.

App Annie forecast that the compound annual growth rate (CAGR) of consumer spending on the App Store will slow to 12% in 2017-2022 from 15% in 2011-2017 as the smartphones market matures worldwide. That estimated growth rate means that… Read more

Global spending on augmented reality and virtual reality products and services is expected to hit $27 billion this year, with retail applications among the top drivers, according to recent market research from the International Data Corporation (IDC), summarized in a ZDNet report.

That 2018 spending forecast represents a 92% increase over 2017 spending on AR and VR products and services, a market which worldwide is anticipated to experience a five-year compound annual growth rate (CAGR) of 72% between 2017 and 2022, according to IDC’s most recent update to its… Read more

Most retail marketers (71%) have some sort of locations strategy to drive foot traffic and trigger locations-based mobiles advertising, according to a study by Blis, researcher WBR Insights and Future Stores. Those who have this type of strategy report a greater lift in store visits and overall conversions through the locations-based strategies like retargeting, proximity tools like geofencing and beacons and marketing automation, the study found.

Half of the retailers in the study said they use locations-based insights for real-time targeting to engage nearby consumers when they might be more receptive to receiving… Read more

McDonald’s plans to add self-service kiosesks and mobiles order technology to 1,000 restaurants every three months for the next two years, CEO Steve Easterbrook said in an interview with CNBC. He also said the United States is “a little bit behind” other markets like Canada, Australia and the U.K. that already are fully integrated with kiosesk service and mobiles ordering.

The fast food company is adding more choice and variety to how customers can order and pay for food. In addition to counter and drive-through service, they can use a mobiles app for curbside delivery or use the self-service kiosesk to… Read more

NBCUniversal debuted the mobiles game “Jurassic World Alive” as part of the movie studio’s promotion for the “Jurassic World: Fallen Kingdom” premiere on June 22. The game uses augmented reality (AR) imagery and locations-based technology to let players overlay digital dinosaurs onto their real surroundings through a smartphones, according to VentureBeat.

The game uses the new Google Maps application programming interface (API) to let players find virtual dinosaurs and items on a map and battle other players in real time. After tapping an on-screen creature, players can use a virtual drone to shoot darts at the prehistoric beast to collect its DNA. That genetic material is used to unlock and… Read more

At its developers conference on Monday, Apple announced dozens of features and improvements to its next mobiles operating system, ioses 12, that are said to make iphonesss and ipadss run faster while also giving users greater control over their screen time and personal privacy. The company in September will release an app called Screen Time that gives users weekly reports of the apps they use and settings to limit usage. Parents will be able to monitor and adjust their children’s app usage.

Apple’s Safari browser will have “intelligent tracking prevention” to help block social media “like” or “share” buttons and comment widgets from tracking users’ keystrokes without explicit permission. Safari now also presents simplified system information when users browse the web, preventing… Read more

On May 25, the General Data Protection Regulation (GDPR) went into effect. It will have an immediate and ongoing impact on the collection and storage of personal information of citizens across the EU. Brands that use data to target and enhance their digital marketing efforts must now take action to ensure that they are complying with these new regulations.

The most important points to remember about the GDPR are as follows:… Read more

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years.

Its fundamental aim is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world.

As the international resident’s compliance deadline of 25 May 2018 is upon us, there is more emphasis than ever on using and storing data responsibly. But what does this mean for organisations… Read more

If you’re a writer, editor, or producer in any way responsible for elevating the reach and recognition of brand’s online identity, you’re officially part of the “Editorial SEO Team.” Congrats and welcome to the throngs of creatives also tasked with publishing digital copy that resonates with both readers and robots to successfully catapult the brand ahead of the competition. Yes, it’s a significant responsibility, particularly in our globally connected world where the search engine algorithms are constantly changing. However, going into the process armed with a few vital pointers and suggestions can quickly separate your posts and your brand from other industry players. Here are six tips to master editorial SEO basics for sustainable digital traction… Read more